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If you have been sold roof painting being told by the company that it will prevent heat then you will have been mis-sold as painting a roof will not prevent heat loss. Roofs are designed to breath to prevent heat loss and so ventilation within the roof space allows heat to escape regardless of painting the roof tiles.
We have obtained settlements for thousands of customers who have been mis-sold roof treatments. Most of the roof treatments which simply involve power washing the roofs and then painting them have cost customers more than they would have paid for a brand new roof. Despite this the roof treatments last just a few years before flaking and peeling leaving the roofs looking unsightly.
Power washing the roofs prior to painting also compounds the problem. The Tile Manufacturers Association state that under no circumstances should a concrete roof tile ever be power washed as the power washing can remove the protective surface of the concrete roof tile leaving it porous and prone to moss and damage from the elements. The paradox being that the company’s selling the roof painting treatment claim that one of the benefits of having the roof painted is to eliminate moss when exactly the opposite is the truth.