Director of restore a roof admits to four offences.
Following an investigation by North Tyneside Council’s Trading Standards team.
Restore A Roof sold a roof coating treatment costing thousands to property owners across the North East, claiming it would extend the life of the roof and save money. This was all false as it was purely cosmetic. In actual fact, it could not protect the roof.
The Trading Standards service, which is delivered for the council by Capita, investigated the company after several complaints from elderly and vulnerable people. The court heard that “Restore A Roof misled customers as to the benefits of the coating system”.
Restore a roof cold-called householders seeking to sell a roof coating treatment that cost, on average, over £2,000. Targeted houses often had roofs that required remedial work due to their age and condition. Most of the victims were elderly and vulnerable people who believed that the work would protect their roofs and was a viable alternative to paying for a new roof. Initially, the coating treatment improved the roof’s appearance. Restore a roof misled people about its benefits.